Mobile advertising solution provider, Mobixell which just last week closed a deal with India’s leading VAS player Mauj Mobile, today claimed another contract this time with an unnamed Asian operator to provide mobile advertising solutions.

Mobixell says its Mobixell Ad-It platform will enable the operator to monetise inventory assets as well as offer innovative and web-based advertising options to brands and advertisers. The solution can also support advertising over Missed Call Alerts (MCA) via SMS messaging, for off-deck mobile internet browsing, Video Streaming, and MMS - based on user behavioral and contextual targeting.

Advertisements can be lined up depending upon the location of the user.

The same platform can also support advertising over the IPTV channel for the operator.

Avichai Levy, EVP Marketing of Mobixell says, “With Ad-It installed as part of the network, Mobixell is raising the bar for mobile advertising. It is now possible to use location, as well as other profile information for targeting users on a wide scale. Targeted ads, offered by the operators ensure high CPM and effective engagement of consumers. This deployment also serves as a testament to our commitment to work with operators in Asia and to build our presence in the important APAC market place.”