VAS solution provider, Comverse bagged by research data from ABI Research claims that it now leads the global market for multimedia messaging centres (MMSC).  

Even in the SMS text messaging space (SMSC), Comverse is among the top 2 players.

“Independent validation of our leadership position in multimedia messaging is further evidence that our innovative MMS solutions are recognized within the telecom industry for superior performance and are replacing legacy MMSC installations around the world,” says Dror Bin, President of Global Sales at Comverse, the world''s leading supplier of software and systems enabling value-added messaging and content services, converged billing and active customer management, and IP communications.

”These research findings indicate that operators upgrading their MMS systems to unleash the value of their network prefer a field-proven, future-ready solution that enhances the messaging offering and flexibly caters to operator-specific needs,” adds Bin.

“Key reasons driving carriers to replace legacy MMS solutions include growth in the use of MMS messages and its potential appeal as a cost-effective channel for advertisers,” comments Jonathan Collins, Principal Analyst at ABI Research.

Comverse’s MMSC and SMSC solutions are part of its Comverse Messaging HUB which is a platform designed to address current and future messaging needs for multiple applications and services.