Indiatimes which offers VAS content through its 58888 platform will now offer mobile subscribers updates about celebrities over the SMS channel under its newly launched ‘58888 Follow’ services.

Users can get updates not only in the text format but also photos, videos and audio clips.

Rishi Khiani, CEO of Times Internet Limited, says, "We are always striving to cater to and engage with the youth of India on virtually every medium or device, around the things they care about. For this reason, we are excited to launch a service that will let users stay connected real-time with their favorite stars on the go. 58888 Follow will send across the celeb''s hottest news updates, public appearances, and social interactions as they happen. We hope to expand the service even further as it gains traction."

Users can get updates about celebrities by sending an SMS with celebrities name to 58888. The service is free for the users.