Consumer Electronics player, Videocon entered the mobile handset market in Maharashtra with launch of a range of models.

On this occasion Mr.V.N Dhoot, Chairman and Managing Director, Videocon Group added,  "Videocon is very excited to launch its mobile phones and intends to be amongst the top three in this space in a year's time by taking leadership on quality, range, pipeline, technology and value. Mobile phones are today an integral part of more than five hundred million people and growing. Videocon is the largest and most trusted consumer durable company in India today and our fit in this very existing business is natural."

Mr. Anil Khera, CEO, Videocon Mobile Phones Division, said, “We take immense pride in launching our phones, which have strong characters and unique style. This is in keeping with our attention to detail and uncompromising quality for our products.  We shall leverage the strengths of the Videocon brand in delivering products and services to customers and partners by adding value to the products through the creative design that gives an attractive look and feel on the handset along with total quality management.” 

Mr. Rahul Goel, COO, Videocon Mobile Phones Division, said, “We are upbeat about the customer response for our mobile-phone launch particularly in Maharashtra. We are targeting sizeable sales of handsets in terms of volume and value by establishing a solid relationship with channel partners and operators.  Our objective is to emerge as a leading brand of mobile phones with the help of highly-skilled manpower along with a widespread sales and marketing network as well as excellent after-sales service." 

The company has positioned its handset initiative under the ‘Experience Change’ proposition with the logo fluid ‘V’ complimenting this communication. The brand campaign says, ‘V is the New Me’. It is mainly targeted towards the youth and has been designed taking their behaviou pattern into consideration.

Apart from its existing sales and distribution network, the company also plans to set up an extensive network of dealers and distributors.