Reliance Communications (RCom) clicked a agreement with Cartoon Network to offer cartoon Network Comics to its GSM mobile subscribers. Nazara Technologies will be the technological solution provider for the service.
RCom has priced the service at Re.1 per day. By subscribing to the service subscribers will receive one comic strip from each of Ben 10, Johnny Bravo, Dexter’s Laboratory, Powerpuff Girls and Archie’s. The users can read these comics on their mobile handsets.
The subscription will be valid for a month. Each comic book will be divided into a number of pages and each page will be divided into two screens, visual and text.
Speaking on the launch of the service, Mr. Krishna Durbha, Head – VAS, Reliance Communications said, “Reliance Communications believes in providing subscribers with the most exciting services. With the launch of Comics on Mobiles service, subscribers can now be transported to the imaginary world of comics by merely pressing a button. This unique offering caters to the constantly changing needs of our subscribers and ensures that they don’t miss out on entertainment when they are on the move.”
Siddharth Jain, Vice President and Deputy General Manager – Distribution & Business Operations, South Asia, Turner International India Pvt. Ltd, said, “We are delighted to be associated with Reliance Communications to provide Cartoon Network comics to their subscribers. As the leader of kids TV space, Cartoon Network has consistently offered quality entertainment on the go to ensure an instant and enriching experience beyond the television screen.”