Reliance Communications announced the launch of a SMS-based email service for its subscribers in tie-up with Canada’s iseemedia.

Mr. Krishna Durbha, Head – VAS, Reliance Communications said, “iseemedia provides the ideal platform to deliver our next generation service to drive more email usage among our existing subscribers.” We believe our push email service can deliver substantial revenue upside over the years to RCOM.”

Anthony DeCristofaro, President and CEO of iseemedia said, “Mobile connectivity has become more important in everyday lives in India. With Reliance we have the opportunity to promote mobile email to its 92 million subscribers and as a mass market solution to provide full email functionality on nearly 100 per cent of devices used in India. This will allow RCOM to increase its customer base as well as drive the adoption of mobile email usage through new value-added services.”

As opposed to Tata Teleservices which is offering the service at Rs 15 monthly rental, RCom has priced it at Rs 30 rental and 50 paise per SMS.