Tata DoCoMo launched a new ‘2gether’ platform created with the objective of connecting people with their loved ones this Valentine''s Day without exposing them to the fear of rejection.
Participants will be given the option to anonymously express their feelings through either email or SMS. What makes this program distinctive is the fact that it doesn't reveal the identity of the sender and the receiver keeps guessing who the possible admirer could be? If the guess is right, Tata DOCOMO brings them together. If the guess is wrong, the guess chain goes on and there is no fear of suffering heartbreak, says the company.
Special VAS content such as romantic ringtones, love poems, valentine's calculator will also be offered to users.