Mobile commerce platform enabler, Utiba announced that India’s MyWay has selected its electronic top-up solution for the latter’s IPTV services.

The move is part of MyWay’s plan to enhance its retail presence in the electronic medium.

Speaking on the Occasion, Kapil Dev Kumar, Chief Operating Officer, MyWay IPTV said “At MyWay IPTV it is our constant endeavor to provide quality services to our customers.  Association with Utiba enables us to provide our customers easy recharge option so that they can enjoy hassle-free, seamless service. We chose Utiba because they have extensive domain knowledge, superior technology and a focused attitude towards mobile financial transaction domain.”

Justin Ho, co CEO, Utiba said “With our association with MyWay IPTV we have taken Electronic top up beyond the telecom infrastructure. This has actually initiated an interesting trend in India where services of providers other than MNOs are paid through pre-funded wallets of the retail chain and the same logic can be extended to a host of other services like utility payments, ticketing etc. We have witnessed success for this model with some of our installations in other countries. This is one step short of the customer eventually using his own wallet to make such transactions. We are very excited about the prospects of these services picking up in India and wish great success to this venture and would like to thank MyWay IPTV to have offered us this opportunity to work with them.”