Vodafone Essar tied with online entertainment ticketing and information services provider, BookMyShow to enables its mobile subscribers book movie tickets over the mobile medium through IVR or SMS channel. As an introductory offer there will be no convenience fee till February 28, 2010. 

Speaking on this initiative, Rajesh Dongre, Head – Mobile Commerce, Vodafone Essar said, “This initiative offers our customers the ease and convenience of booking their favourite movie tickets even as they are on the move. It is an innovative application of technology and the beauty of this service lies in its utility.”

According to Ashish Hemrajani, Founder-CEO, Bigtree Entertainment, “We are delighted to be associated with Vodafone''s M-Shop. India is a movie loving nation and this joint initiative enables customers easy access to movie tickets at any cinema of their choice. We hope that Vodafone customers share the same excitement about this service as we do."

The M-shop service also allows customers to make various bill payments, recharge any Vodafone prepaid connection, pay any Vodafone postpaid bill, recharge Dish TV or TATA Sky connection, shop for popular books, buy flowers, gifts and tickets using their Visa® or MasterCard® credit card.

Vodafone subscribers need to call 53333 (toll free) or send SMS MSHOP to 53333 (no charge) to avail the services.