Mobile Internet solution provider for content players, July Systems will offer IPL content on the mobile internet platform with live ball-by-ball video updates, action replays, video score cards on offer.

Dubbed the ‘Mobile Internet Experience or MiX users can access this services by calling the MiX toll-free number 08 123 123 123 or by accessing m.iplt20.com.

On the initiative, Lalit Modi, Chairman and Commissioner, Indian Premier League said, “The IPL is the first sports league in the world to roll out a mass market, mobile internet service of this type and scale. We are pleased to partner with July Systems –pioneers in mobile internet technology, as they have the operational experience of working with the world’s leading broadcasters, sports leagues and advertisers. I am certain IPL fans here in India will enjoy this real-time user interface now available on their very own mobile phones.”

“This is an excellent initiative, which will help deliver the IPL real-time to cricket fans in the home market. The Indian market is absolutely key to the momentum of this exciting tournament, and GCV is very pleased to be partnering with July Systems which it believes will be instrumental in taking the viewing experience to the next level” commented Vijay Srinivasan, Director of GCV.

“July Systems is pleased to partner with IPL in launching this path breaking sports experience on the mobile internet.” said Rajesh Reddy, Founder and CEO of July Systems. “We are on the cusp of a mobile internet revolution in India, and making the IPL ‘mobile’ could be the tipping point.”

 “July System`s MiX platform aims to catalyze the mobile internet eco-system by bringing together and delivering value to its key stakeholders - consumers, advertisers, media publishers, operators and handset OEMs,” he added.

The services are based on a ‘freemium’ model meaning combination of free and premium content. Free content will be supported by mobile advertising.

During the television broadcast of the IPL, the phone number 08123123123 will be displayed on the TV screens. The IPL service is initiated by calling this toll free phone number, which results in a SMS being sent to the user, with the link to the IPL mobile internet service. Users click on this link to watch real-time video clips IPL videos on their mobile phone.

July Systems is also in talks with operators to provide inexpensive ‘all you can eat’ data access plans and easy ways to activate these plans.

The company recently completed its series C funding with over $ 7 million raised.