Videocon Group’s, Videocon d2h announced that Bollywood actor Abhishek Bachchan will be the Brand Ambassador for its services and product range including Satellite LCDs, Satellite Colour Televisions, Satellite DVDs and Satellite Box offering direct-to-home services.

Speaking about Abhishek Bachchan as the brand ambassador for Videocon d2h, Mr. Anil Khera, CEO, Bharat Business Channel Ltd. (BBCL) commented, “Abhishek makes a perfect match with the Videocon d2h brand attributes of innovation and high-quality entertainment. As our brand’s face, he will be instrumental in communicating the benefits to consumers across the country. It is our privilege to be associated with an actor of his calibre and excellent standing in the entertainment industry.”

Abhishek Bachchan will feature across all Videocon d2h brand and product communication including advertisements on TV, Print, Outdoor, Radio and all BTL media like POS & collaterals.

Speaking on the occasion of his association with Videocon d2h, Abhishek Bachchan said, “I am delighted to be associated with the brand which has combined technological innovation with a range of products. Videocon d2h is the only one which epitomizes the true meaning of Direct–to-home as it connects the viewer directly through their latest product offerings, which no other brand has to offer currently. These Satellite Products receive DTH services directly, they do not need a set top box.”