Indiatimes’ 58888 mobile VAS platform will offer IPL content in tie-up with V Rock Mobile which holds exclusive worldwide rights for IPL for five years. The tie-up will offer services including live mobile commentary, SMS alerts, IVR and also associated contests.
News, match statistics, images, rich MMS multimedia will also be on offer.
Rishi Khiani, CEO,Times Internet Limited, says on the tie-up, "We are proud and excited to be associated with the biggest sporting extravaganza that India has ever seen. The tie-up with v Rock will provide IPL related information and entertainment content to millions of 58888 users. I am sure mobile customers will find it interesting to view, know and enjoy the best moments of matches and their cricketing stars. Moreover, 58888 being India’s only single SMS and IVR shortcode, cricket patrons have only one destination and don’t have to remember multiple numbers circulating today in the market”.
Jatin Ahluwalia, CEO V Rock Mobile, comments “We are very excited to partner with Indiatimes to provide official programming and contents of DLF IPL to millions of cricket loving peoples through 58888. This tie-up will go a long way in extending a complete mobile experience of DLF IPL excitement to 58888 subscribers, commented Ahluwalia. ”