Handset player Nokia and IPL team Kolkata Knight Riders have launched the 'Main bhi Coach’ campaign aimed at engaging the cricket lovers by allowing them to interact and even influence their team’s gameplay.

The initiative will allow consumers to send advice and tips to the KKR team on strategy, line-up, tactics, style, almost anything that can help clinch the title. The winning entries will get exciting prizes including an opportunity to spend time with Shah Rukh Khan on the sets of his latest movie.   

 According to, Mr. D. Shivakumar, VP and Managing Director, Nokia India, “Nokia and Shah Rukh along with Kolkata Knight Riders have provided some very exciting moments to the Indian cricket lovers. Main Bhi Coach is an interesting and simple consumer campaign aimed yet again at connecting people to their passions. The campaign has been innovatively designed to engage the entire nation, by providing them an opportunity to be a part of the action on the pitch. I am confident that this initiative will strike a chord especially amongst our youth audience; helping them to connect emotionally with Nokia as well as provide pragmatic support to the KKR team.”

Shah Rukh Khanco-owner of KKR said, “The Nokia-KKR association goes back a long way and further strengthens with every cricketing season. We share common beliefs and will continue to strengthen our relationship while giving our fans an entertaining cricketing experience.