Yahoo India has lined up series of cricket related content in keeping with the ongoing cricket fever in the country. The internet major will also serve as official online partner of ‘Chennai Super Kings’ (CSK).

Yahoo will host a separate section on its cricket site providing exclusive CSK content including off-ground coverage and help build user engagement for CSK fan communities through its leading cricket site. It will also host daily contests with winners standing a chance to meet players from ‘Super Kings’.  

It will also host a daily cricket talk show, Yorker allowing users to post comments, ask questions and exchange views.

Yahoo claims to be the number one cricket site in India with 3.9 million unique visitors.

Commenting on Yahoo!’s cricket initiatives, Prem Panicker, Managing Editor, Yahoo! India said, “As the leading cricket portal, cricket.yahoo.com has always provided innovative and engaging platforms to its consumers. Cricket is a game where every fan carries an opinion. 'Yorker' is a unique way of giving viewers a chance to voice their point of views. Think of ‘Yorker’ as an online Sports Bar, where Cricket will be discussed and consumed with passion. We are also delighted to partner with Chennai Super Kings and provide a platform for fans to interact with their cricketing icons.”