The Videocon Group finally managed to launch its GSM-based mobile services opting for Tamil Nadu circle as the launch pad with service launch in key cities of Punjab, Haryana, Gujarat, Kerala, Madhya Pradesh and Mumbai to be rolled out in next fortnight.

“The launch of Videocon Mobile Services is a decisive step forward in Videocon’s vision of enabling convergence right from within Homes to Outside, from a television’s large screen to a handset’s small screen. Combing innovative technology with effective pricing we aim to democratize technology and make next generation mobile services accessible to all across the country,” said Venugopal Dhoot, Chairman, Videocon Group.

The company plans to launch the services in 100 cities within 100 days with investments of Rs 14,000 crore spread over three years earmarked for the mobile services.

Videocon said that it has priced its mobile services in such a way that it will effectively result in sub 1 paise tariff for the end-consumer. However not much is known about the exact tariff details.

Additionally while it was known that the company had entered into a MoU with Huawei for network rollout, it now emerges that Nokia Siemens Networks is also involved in the network rollout. Other technology partners include Cisco, IBM, Amdocs, Gemalto, Comverse, Comviva, Avaya, Acision, Wipro, Oracle and Unisys.

The company plans to set up 8 customer service centres across India allowing subscribers to interact with company representatives in 15 Indian languages.

On the retail front, the company has tied up with Planet M stores, NEXT stores and DigiWorld stores in addition to leveraging from Videocon Electronics stores.

For advertising, the campaign is banking on ‘Pakdo Life Ka Har Signal’ message with the company’s reasoning that it underlines Videocon’s commitment to deliver an efficient service through a strong network while also bringing alive the emotional connect as we celebrate life’s many ‘signals’.