TimesofIndia.com has emerged as the most preferred site for NRIs looking for Indian news and infotainment. Economictimes.com follows a close second as the most preferred business news destination. Indiatimes Shopping, another popular initiative by Times Internet Limited, was named the most preferred e-commerce destination for NRIs wanting to send gifts and services to relatives back in India. This data was revealed as part of a survey titled ‘NRI Online 2010’ conducted by Juxt Market Research Online.
According to the report, Timesofindia.com tops the list of most used online news websites at 26% followed by Economictimes.com at 17%. Indiatimes Shopping claims a whopping 19% of the total audiences looking for e-commerce services.
The online survey envisaging NRIs from various parts of the world was conducted around February-March 2010 and the report took into account the NRI audience’s Informational connectivity (content sought about India) as well as Media connectivity (mediums used to stay updated about India). The report compares and contrasts the distinctive NRI markets – US, UK and Europe, Gulf, Asia Pacific and others - on all the above aspects.
The data emerging from the survey is representative of the NRI population spread across these four geographical regions using the 2009 NRI Population Statistics from the ‘Ministry of Overseas Indian Affairs’. About half of the employed online NRI work in the corporate sector, of which NRIs residing in the Gulf check Indian content online most frequently.
The survey clearly mentions Timesifindia.com as the most used website overall to check Indian content online. It also adds that one out of every two NRIs buys Indian products and service online, many of them spending more than US$100 every month, mostly to buy gifts for relatives in India, Indian movies and music DVDs and books and magazines. Here too, Indiatimes Shopping emerges as the winner as the most favoured shopping destination among NRIs.
NRIs frequent Indian websites mainly to look for general and business news, investment information and for buying travel and non-travel products, among other interest areas, says the survey. The overall findings were based on the NRIs’ demographic and economic profile, online connectivity, informational connectivity, emotional connectivity and media connectivity.