Zoom India launched a interactive music show, ZoOm BoX allowing users to choose favourite song by sending SMS to 58888 as well as comment on songs or dedicate songs.

The show will be aired every Monday to Sunday from 11.00am to 12.00 pm. There will also be contest wherein the user with maximum votes in an hour will get ‘gift of the day’.

Commenting on the channel’s latest initiative, Bala Iyengar, Business Head, Zoom said, “We are quite excited to announce the launch of ZoOm Box. This latest show from ZoOm is all set to cater to audiences who are constantly looking out for instant entertainment. This show format is created keeping in mind the need to interact more with the viewers and provide them with their favourite Bollywood content.”

“The launch of ZoOm Box is focused at serving the growing consumption of video entertainment via tele devices amongst the youth in India. This service will enable users to listen and comment on their favourite songs of Tinsel Town and enjoy Bollywood even while on the go” added Rishi Khiani, Chief Executive Officer, Times Internet Limited.