Semiconductor, mobile software & system design services provider, SmartPlay and chip-maker Qualcomm have joined hands to offer 3G phones and smartphone solutions supporting multiple operating systems such as Brew and Android.

SmartPlay will launch such devices built jointly by the alliance in the Indian market by late 2010 and later on launch the devices and solutions in South East Asia, Middle East, Africa and other emerging markets by 2011. For the Indian market, SmartPlay will also launch a mass market product.

“SmartPlay’s objective is to deliver cost-effective 3G smartphone solutions with compelling user experiences particularly optimized to meet the needs of India and other emerging markets. SmartPlay has strengths in mobile software and systems solutions and has built strong engineering talent in the areas of baseband & RF design, modem, multimedia, user interface and applications software, as well as system test,” said Pradeep Vajram, CEO of SmartPlay Technologies. “We are proud to collaborate with Qualcomm, a global leader in 3G and a leading wireless chipset provider, to deliver a comprehensive portfolio of 3G solutions and take leadership in India’s fast-growing 3G market.”

“Qualcomm is pleased to join forces with SmartPlay, India’s leading mobile design house, to bring customized 3G smartphone solutions for India and other emerging markets,” said Kanwalinder Singh, president of Qualcomm India and South Asia and senior vice-president of Qualcomm Inc. “SmartPlay has strong technology and domain expertise as a design house, and their customized solutions will offer an innovative and differentiated 3G smartphone experience to meet the needs of discerning India consumers.”