Vodafone Essar launched a range of value added services (VAS) as well as roaming services to cash in on the ongoing FIFA World Fever.

The VAS include callertunes, ringtones, football alerts, Four in one alerts, wallpapers, exclusive games, news, trivia, polls and videos.

Under roaming services, the operator is offering 25 % reduced roaming tariffs to travelers visiting South Africa.

K Sankara Narayanan, Chief Executive Officer - Karnataka , Vodafone Essar South Limited said, “The football fever is in full swing and in addition to being broadcast partners, we are also delighted to provide our customers with innovative ways of experiencing the soccer mania. We have a slew of exciting services and we do hope that our customers will savor the very best on their mobile phones this season.”