Reliance Communications (RCom) launched ‘Live Chat’ facility in an effort to enhance its customer service quotient and to address real-time queries and issues of subscribers over the chat medium.

Initially the facility will cover RCom’s 1.3 million data services subscribers. Subsequently the facility will be extended to other subscribers. It will cover 15,000 towns to start with and later on will expand to 24,000 towns.

Anurag Prashar, President Corporate & Wireless – Customer Service, Reliance Communications, comments, “Our data customers are internet savvy. Many of them, whether company executives, professionals, students, teenagers and even business owners, have had experience with various messengers and live chat utilities. This makes adoption of the online customer care delivery system much easier. As we expand to enhance this delivery channel, we plan to extend its coverage to our voice customers too.  This is in line with our Service strategy of leading the industry through innovation and personalized care”.

The facility will employ over 500 employees who will be equipped to handle 75,000 live customer interactions daily.