Tata DOCOMO launched ‘Celebration 1’ offer in Andhra Pradesh to commemorate its first anniversary in the state. The operator had launched its services on July 16 last year.

As part of the offer, prepaid subscribers were offered a chance to win gifts by calling toll free number 52222 and participate in lucky draw contest. Daily 3 customers will be declared winners and will win 2 lakh free minutes.

There will be two Bumper Prizes namely 100 grams gold for one winner and LCD televisions for 10 winners when the contest ends on August 15, 2010.

Speaking on the first brand anniversary in AP circle, NV Subbarao, Regional Head South East, TATA DOCOMO said, “Tata DOCOMO completes 1 year of successful service in Andhra Pradesh and launching a grand “Celebration 1” offer is way of expressing our gratitude to our esteemed prepay customers. The genesis of the brand with its pay per second offer was a runaway success followed by BuddyNet, Daily Plans, MySong, Voice Free for the data users amongst others and as we continue to offer innovative products and services. It’s imperative to understand and remember that existence of a brand is just not on new innovation but to offer something to our customers that is relevant and meaningful.”

Subbarao further added, “We continue to be “AP’s fastest growing network” and shall continue offering the “best value” plans in line with our brand promise of “Pay per Use” to our customers.”

Additionally existing and new prepaid subscribers will also be getting a talk time of time of Rs. 100 + 10 minutes (local/STD), on recharge of Rs. 110.