Mumbai-based Mauj Mobile which specializes in offering mobile content and mobile marketing services, bagged three-year exclusive distribution rights for popular music labels from companies such as INRECO, Hindusthan, Manorama Music, JS Audio, Vani and Audio Tracs. The development will enrich Mauj Mobile’s regional offerings related to Tamil, Malayalam, Punjabi, Marathi and Bengali speaking markets.

The alliance gives Mauj Mobile access to about 15,000 music labels which the VAS player can use to offer services such as Ringtones, Graphics, Video Clips, CRBTS, Themes, Animations as well as Colour Logos. The company plans to offer 40-50 new tracks every month to suh regional markets.

Commenting on this development, Badri Sanjeevi, Chief Operations Officer, Mauj Mobile says,”Mauj has always been a regional content specialist and this deal re-confirms Mauj’s forte and understanding of the content of this region in particular. With this initiative, we are looking forward to leveraging our niche experience in the southern markets as regional content has very significant revenue potential for both Mauj and for telecom operators.”

SL Saha, Director, INRECO, Hindusthan labels says, “We have recognised the potential of this upcoming market and wish to reach our audiences through the mobile platform across India and deliver the latest music content. Mauj is known for having developed some highly innovative and exciting content and therefore we are delighted to partner with them and look forward to a successful relationship.”

Padma Shri recipient and six time national award winning playback singer, Chitra, commented, “Accessibility is the need of the day and this tie up will help music lovers to enjoy their favorite music at the touch of a button.”