Uninor launched its unique location and time-based ‘Dynamic Pricing’ tariff model in UP (East) circle. The plan offers discounted tariffs whereby effective tariffs for local as well as STD calls can work out to be 20-48 paise per minute

Dynamic Pricing on STD calls is available on recharge of Rs. 28 with the validity of 90 days & for Local calls is available on recharge of Rs 48 with the validity of 1 year.

“By choosing the time and place to make a call, you decide how much you want to pay. This has been the philosophy of our Dynamic Pricing concept – power of tariffs in the customer’s hands and an end to the fixed tariffs raj. Now, with Local & STD calls at 20-48 p/min, Uninor’s Dynamic Pricing offers customers the flexibility to choose the option that works best for them,” said Frode Haugen, EVP, Uninor.

 “DP is our anchor product. It’s not just about the best tariffs, but how we deliver these to our customers. Our way is a transparent and engaging way, as customers can see the discount flashing on their mobile screens. We believe this will make an otherwise routine activity exciting and encourage our customer to keep and use our SIM card in their phones” he added.