HTC Corp announced its new business plans for the Indian market with special focus on enhancing its retail network in the country.

“India’s unique geography, culture and consumer culture create a complex retail environment that requires a deep understanding of local retailers and consumer needs,” said Jack Tong, vice president, HTC Asia Pacific. “HTC is focusing on offering customers a better retail experience that fully represents what the HTC brand stands for.”

The company aims to enhance its association with its partners for the Indian market including Brightpoint India P. Ltd. and Ingram Micro.

The company also says that it will penetrate further into the modern trade segment while also forging strong ties with regional distributors and Preferred Authorized Retailers (PAR).

“In addition, more intensive product and sales training will be offered to all HTC retailers, ambassadors and in-store retail staff,” said the company.

The company plans to increase its distributor network at both the regional and local levels with aim to increase this network from the present figure of 25 to 50 in Tier 2 cities, 100 in Tier 2 cities and Tier 3 cities by July 2011.

“We are taking the necessary steps to build a stronger, wider and more stable national infrastructure that will better support our retailers from the national through to the local level,” comments Ajay Sharma, Country Manager, HTC India. “This will enable HTC to deliver a consistent branding experience and enhancement of our retail capabilities.”