New entrant, S Tel announced bagging the CIO ‘Innovation Awards 2010’ in the innovation category for their IT Project 'C FUTURE' and ‘CIO 100’ for its IT management strategy. The project has been adjudged as the winner in the said categories, for its demonstrated  technology initiative that is agile, robust, scalable, cost effective and fuelled company’s overall business strategy, qualifying it as ‘the best of the best’, said S Tel.

Commenting on the win, Shamik Das, CEO, S Tel, said, “Being a Greenfield mobile operator and entering as 9th /10th player in a highly competitive  market, S Tel positions itself as a ‘simple’ & ‘transparent’ brand that speaks the language of the local people, ’belongs’ to them and seeks to ‘uncomplicate’ & ‘demystify’ the lives of mobile users. In attributing S Tel’s brand promise and fueling its overall business strategy, the underlying need for a robust, agile & scalable IT framework was seeded. IT services lay the backbone of our day to day operations and Project 'C FUTURE' was instrumental in ensuring that we had the fastest time to market in the industry. Today, S Tel is the only new telecom operator to have successfully done a full fledged launches across all its licensed circles, where spectrum is available.”

According to S Tel, project 'C FUTURE' involved an integrated approach to ensure rapid rollout of IT delivery systems, well defined yet scalable user interface systems, convergent product catalogue, innovative DSTK based solutions, and robust technology platforms to support complex and multiple partnerships and collaboration for growth enablement from day one at par with industry standards.