Service Providers, handset manufacturers, VAS players and marketers are vying to gain deeper insight into the consumer behavior of mobile subscribers particularly concerning the usage of different services as well as the pattern of usage. With market increasingly getting more competitive the need for competitive market intelligence is set to become more severe and this is what mobile market intelligence firm, Informate Mobile Intelligence aims to address in a big way across the globe.

Informate Mobile Intelligence, which is a subsidiary of consumer market research firm, Cross-Tab, has entered into the field of tracking mobile consumer behavior. However, unlike other traditional market research firms, which too cater to the space, Informate claims that its findings will be more precise as they rely on records pertaining to actual usage and are not derived from any survey-based research, which is the general practice in the industry now.

“We have technology as the proof and basis for our research findings. Even though traditional survey-based market research findings maybe scientific in their approach but there is still scope for improvement in the precision level of such findings,” said Kedar Sohoni, Director Informate Mobile Intelligence, speaking to TelecomTiger.

A typical brief report on usage pattern of messaging services from Informate Mobile Intelligence