Israel-based, Zlango which specializes in offering icon-based mobile text messaging services is reaching out to subscribers directly through its own portal as well as application stores.

The firm has come up with two new icon themes, Urban and Gorgeous in addition to its Classic Theme.

The application allows the user to select an ‘Icon Message’ which replace words throughout the message with icons.

The application is free to download and normal operator SMS rates apply while sending the messages.

Roni Haim, CEO of Zlango says, “We are excited to introduce the first direct-to-consumer icon-messaging service enabling users on any mobile network to send and receive exciting, emotive and colorful mobile messages as easily as they send SMS.”

“Zlango’s new Urban and Gorgeous themes were created to further personalize and enrich the mobile messaging experience, enabling users to visually express themselves via simple SMS-like messages,” adds Roni.

The application works on over 500 smart phones and mid-range devices.