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LAVA launches Iris Fuel 50 smartphone under its Iris Fuel series for Rs 7799
TT Correspondent |  |  31 Oct 2014

LAVA International Limited, on Friday announced the launch of its new smartphone series – Fuel, under the Iris sub brand. The smartphones under this series are specially designed to last for long working hours without the need of frequent charging. The first smartphone to be introduced under this series is Iris Fuel 5 for Rs. 7,799 in India. It comes with 3000 mAh battery and lasts for 1.5 days without charging again.
 
Iris Fuel 50 features a 5 inch FWVGA IPS display with scratch resistant Asahi Dragon-trail glass protection. It has 1.3 GHz quad-core processor and 1GB RAM. It comes with 8 GB internal memory which is expandable up to 32 GB. It is a dual SIM phone that supports 3G in one of the SIM slots. It comes with an 8 megapixels AF rear camera with BSI-II sensor and 2 megapixels FF front camera for selfies. It runs on the latest Android KitKat 4.4 OS and is FOTA upgradable.
 
“Lava as a company has always endeavored to offer superior quality products at an appropriate price to empower people to do more and be more. Amidst the hardware progression that has happened ever since smartphone category was introduced, battery has remained a cause of concern with the users throughout. As smartphones are increasingly becoming a very integral part of our daily lives and drive a lot of tasks for us, we need devices that are able to support heavy usage without having the need to carry power banks for frequent charging. Lava’s product development and R&D team worked on this insight and with our new Fuel series of smartphones we will address just that. Lava has launched the 1st smartphone in this series, Iris Fuel 50 and shall soon come up with more products at different price points in this series, ” said Hari Om Rai, Chairman & Managing Director, LAVA International.

                                                       
 
Iris Fuel 50 is equipped with a variety of gesture driven features that makes it user friendly. For instance, the user may double tap the screen to wake up from sleep mode, the user may draw certain letters on the display in sleep mode and link these with one of the various tasks within the device. For example, the user may just draw “C” to open up camera application, draw “M” for music application so on and so forth. All these are customizable and the user can set these up based on his choice.
 
Starting from October 31, 2014, Iris Fuel 50 will be available in black color in retail outlets across India.

    
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31 Oct 2014(IST)  
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