Flipkart and Xiaomi, on Tuesday announced that this week’s entire Mi 3 stock was sold out in 5 seconds on www.flipkart.com, which is the exclusive sale partner for Xiaomi. The site saw an unprecedented 250,000 users simultaneously accessing the Mi 3 page shortly after the sale opened at 2pm. This traffic load was 4 times higher than the heaviest level ever experienced by Flipkart’s infrastructure.

At 2pm sharp, when the countdown timer on the Mi 3 page hit 00:00:00, users were able to instantly add the product to their shopping carts (resulting in liquidation of the entire inventory in just under 5 seconds) and were then taken to the payment and checkout pages which they completed at their leisure.

After Tuesday’s sale, the total number of Mi 3 devices sold on Flipkart to date is 20,000.

“We are completely overwhelmed by the demand for Mi 3 by our fans here in India and are working diligently with our manufacturing partners as well as our local partners and the user community here in India to bring more devices and deliver the best possible product experience with Mi 3 and other models to come”, said Hugo Barra, Vice President, Xiaomi Global.

"The Mi sales model is a new concept for us at Flipkart and the Indian customers in general. We learned a lot during last week’s first sale and, after directing our entire team to work on improving the customer experience over the last week, we have made significant progress. The site held up extremely well today and no major issues have been reported. We are working towards an even more seamless experience for our customers in the future", said Sachin Bansal, Flipkart co-founder & CEO.