Zen Mobile on Monday launched the Cinemax 3 smartphone in India at the price of Rs. 5,499. It is the successor of the Cinemax 2 launched few months ago. Cinemax 3 comes with a 'free protection kit' worth Rs. 499.

"Zen Cinemax 3 is designed to provide best in class experience to the users by combining quad core processor power, powerful 2900 mAh battery all into one device. The device is loaded with various smart features at an affordable price that provides seamless experience," said Sanjay Kalirona, CEO, Zen Mobile.

Zen Cinemax 3 is a dual-SIM device and features a 5.5 inch FWVGA IPS display with 480 x 854 pixels resolution. It runs on Android 5.1 Lollipop OS and is powered by a 1.3GHz quad-core processor with 2GB of RAM.

Cinemax 3 sports a 5 megapixel rear autofocus camera with flash, and a 3.2 megapixel fixed focus front camera. The smartphone comes with 16GB of inbuilt storage that is further expandable up to 32GB using microSD card. The highlight feature of the Zen Cinemax 3 is its sandstone finish back panel.

For connectivity Cinemax 3 includes - 3G, Wi-Fi, Bluetooth, and FM radio. Sensors on the phone include proximity sensor, ambient light sensor, accelerometer, and gyroscope. The smartphone is power backed by a 2900 mAh battery that is rated to deliver up to 30 hours of talk time. The company is also touting the SOS feature.