VAS player, One97 Communications announced a new tie-up with digital ad-space network player, Networkplay providing exclusive rights to the latter to sell in its own brand name advertising rights for all operator Ad platforms such as Precall, Incomplete Call Announcement, Post Call Notification, IVR, SMS, WAP etc and the Enterprise service offerings like IVR, OBD, SMS, WAP, On Device Clients, in India.

Speaking about the deal, Vijay Shekhar Sharma, Chairman and Managing Director, One97 Communications Ltd said, “Mobile is very important media for marketers and at One97 we strive to deliver the very best experience. With Networkplay's existing synergy with brand owners and media agencies we will be able to accelerate our plans.”

Rammohan Sundaram, Founder, CEO and MD, Networkplay said, “One97 is leading the change in the mobile, space with uniquely convergent products and services. Networkplay and One97 together can power the mobile as a medium using inherent synergies. The partnership allows us to increase our stakes in the fast-growing mobile space, where telecom-meets-media is offering opportunities to the eco-system like never before.”