Indian internet service provider, Sify and UK-based mobile email service provider, Synchronica announced a tie-up to offer cheap mobile email services in the country.
The tie-up claims that their service will cater to a larger addressable market as compared to competitors (read BlackBerry) since the mobile gateway used by Synchronica does not requires additional software to be installed on the handset making it particularly well suited for businesses, consumers and prosumers in emerging markets.
The alliance also claims that unlike security concerns associated with BlackBerry, their service follows all the norms and regulations of the land and can be monitored in India as well.
P J Nath, Executive President, Sify Enterprise Services, said: “We’re excited about offering businesses and consumers in the Indian sub-continent a hosted mobile email and synchronization service based on Synchronica’s ground-breaking technology. Synchronica’s solution is ideal because it works on mass-market phones, a prerequisite in India where Smartphone penetration is very low.”
Carsten Brinkschulte, CEO of Synchronica, added: “The agreement is a key contract win in India and corroborates our decision to focus on emerging markets. We believe we have a winning combination for service providers in these regions because our scalable, secure software works on mass-market handsets and is ideal for both business users and consumers.”