Vodafone Essar launched a new series of advertising campaign in the TV medium for its various services based on its now famous Zoozoo characters. Under the new campaign, three new Zozoo ads will be published every week on TV.
Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said, “The Zoozoos campaign resonated strongly with viewers in creating an emotional connect and communicating our various offerings. The Zoozoos are back again to tell viewers about our various innovative and customer-centric offerings in a simple and endearing manner.”
Zoozoo's initial series of campaign became hugely popular. Subsequently the company also launched the campaign in the digital medium including in some popular social networking sites such as Facebook with more than 300,000 fans. Two more viral campaigns around the Independence Day and Diwali were also launched. Vodafone also launched Zoozoo merchandise in tie-up with Shoppers Stop.