Mobile Applications and Mobile Analytics company, Vigyaapan Technologies (P). Ltd.

Has come up with a iPhone application for the newly released film Ishqiya with the application including photos, videos, songs, information about the cast and crew of the movie.

“The application provides an experience that allows users to relive scenes from the movie. It will help market the movie to about 650,000 NRI iphone users, increasing awareness of the movie. The application also allows the users to get closer in contact with the movie,” says Ankush Gupta, Founder and CEO, Vigyaapan Technologies (P) Ltd.

The application is also compatible with twitter and Facebook services. Quizzes and Contests are also on offer.

“ We’ve gone one step further to bring Bollywood closer to you Ishqiya will be the first Bollywood movie to launch an application on the iphone. ”, says Arshad Warsi.

The company is also handling the social marketing responsibilities of the movie.