Reliance Broadcast Network Ltd.’s BIG Digital launched ‘BIG Non Stop Masti’ offering exclusive music content over on-demand mode.

The content is procured from Reliance Media World’s 92.7 FM radio channel. Users can avail the service by calling 5055454.

Initially the content is being offered in Hindi language. Later on content from other languages will also be offered.

Speaking on the occasion, Rabe .T. Iyer, Business Head, Experiential Marketing, OOH and Digital Business – Reliance Broadcast Network Ltd. said, “The mobile industry has seen robust growth in India which has worked well for value added services like entertainment on demand, making the timing for the launch of this product from BIG Digital perfect. The business synergies are excellent, with a brilliant entertainment library already existent within the Company, through 92.7 BIG FM’s 45 station network allowing for it to be accessed by audiences across the country as per their convenience. The categories have been put together after consumer insights and clear understanding of entertainment preferences and demands. With an increasing number of consumers seeking entertainment and information through their cell phones, we are confident the product will work excellently.”