Loop Mobile launched a new SMS-based services named as ‘Reply All SMS’ in tie-up with SMS GupShup. The new service will allow subscribers to simultaneously communicate with multiple people using SMS.

Subscribers of Loop Mobile can create a Group of up-to 7 friends including himself. This Group will be assigned a dedicated shortcode by SMS GupShup. Members on the group can send messages to this shortcode to communicate with each other. The messages reach all members of the group at the same time and if anyone replies, the reply too reaches all members of the group. Loop Mobile subscribers can invite friends from other operators to the group too. Every message to the shortcode is charged at a price of only 50 paise per message.

The service works on all handsets available in the market and requires no software downloads or data connectivity, nor any settings is to be changed in the handset.

Surya Mahadevan, COO Loop Mobile comments, “With the innovative Reply All SMS service at the forefront of techno-innovation, we have gone a step further towards to deliver a value enhancing service for our subscribers. The insight we had was that today’s youth operate in & communicate within their preferred groups. We are seeing a shift in communication today where SMS, emails, internet chat etc is between “many–to-many”, not just 1-1 of the previous generation. We’re excited to partner with a mobile technology leader like SMS GupShup to launch this social networking service, a simple but revolutionary way to chat with friends & family. Being aligned with our overall commitment to delivering cool & engaging services, we at Loop Mobile are tuned in to identify such trends of high acceptability.”

“Reply All SMS is the next big innovation in mobile messaging since the launch of person-to-person (P2P) SMS” says Beerud Sheth, CEO, SMS GupShup. He added, “We’re excited to launch this service in partnership with Loop Mobile, which is focused on rapidly bringing innovative services to their subscribers.”