airtel digital TV and UTV Indiagames announced a new tie-up to offer a game on Tees Maar Khan, the forth coming movie. The movie is scheduled for release on December 24, 2010.
UTV Indiagames launched the game across three platforms – Mobile, PC and DTH! For gamers to enjoy this enthralling game on their television screens, the company associated with one of the leading national DTH service – airtel digital TV, to launch the official game. The first ever triple play movie based game that would be available for over 4.7 million airtel digital TV customers, enables them to enjoy gaming on airtel digital TV, mobile or broadband(PC). Customers just need to press the Games button on their universal remote to select the game and get started as per instructions.
Playing as TMK himself, the gamers have to rob a series of banks, museums and a train filled with tons of gold, tactfully avoiding the patrolling guards and various high-tech security devices. A fun stealth puzzle game, with pulse pounding chase sequences broken into three stages, will put the gamer’s reflexes to test as they immerse more deeply into this stylishly interactive game.
Announcing the launch of the game, Samir Bangara, COO, UTV Indiagames said, “Tees Maar Khan is undoubtedly the most eagerly awaited films of the year which will appeal to the masses at large. Adopting the same strategy, we are ensuring an all time access to the movie through a very engaging game. For the 1st time ever a movie based game is witnessing launch across three gaming platforms simultaneously and we are pleased to associate with airtel digital TV who will take the game experience to a whole new level. With creativity, interactivity and a story oriented game play on all three platforms, we are sure the game will be a blockbuster in itself”
Sugato Banerji, Chief Marketing Officer, DTH Services Bharti airtel said “At airtel, we believe that the key to our brand is innovation and technology is one vital element of our innovation endeavours. airtel digital TV has been the pioneer in bringing innovative solutions that bring about a convergence of three screens, be it our mobile recording feature and now a Triple Play with Tees Maar Khan. Gaming resonates across all age groups, a large part of them being kids and young adults. Both these segments are emerging as key influencers in the DTH category and we believe associations like these will further our promise of enriching the lives of customers.”