|Idea extends 3G services to Dharamshala, other neighboring areas|
|TT Correspondent | | 24 May 2011|
|IDEA Cellular, India’s third largest mobile operator has expanded its ‘Gold Standard’ 3G services to 4 more towns - Dharamshala, Mcleodganj, Mandi and Sunder Nagar – in addition to Shimla and Baddi in HP. |
Local citizens, business communities in HP, and domestic and international travelers to tourist destinations like Dharamshala, Mcleodganj, Mandi, Sunder Nagar, Shimla and Baddi can now avail Idea’s 3G services to connect with the world of faster Internet, Video Conferencing, Mobile TV, IdeaMall Application Store, besides many other infotainment services.
Idea launched 3G services on its network in Himachal Pradesh, starting with the 2 major towns, Shimla and Baddi, in March ’11 end. Idea has received an overwhelming response since 3G services were introduced in the state.
Speaking about the 3G expansion in the circle, Mr. Anish Roy, COO – Punjab, HP and J&K, Idea Cellular , said, “Idea has constantly endeavored to empower the people of Himachal by making mobile services available across the Himalayan state. Idea subscribers in Dharamshala, Mcleodganj, Mandi and Sunder Nagar will now get an opportunity to experience high-end data services such as Video Conferencing, Idea Mall Application Store, Mobile TV, Video on Demand, and high-speed Internet Browsing with ease and convenience of use.”
Idea’s national 3G footprint now covers over 400 towns and is progressively growing at the rate of 10 towns per day to cover 750 towns by mid 2011, and 4,000 towns by the end of FY12. Idea has traditionally focused on growth from semi-urban heartlands of India and will continue to drive its 3G services from these industrial, agricultural and educational regions.
Idea’s 3G services are now available in 9 circles - MP, Gujarat, HP, UP West, UP East, AP, Kerala, Haryana and Maharashtra & Goa. Currently, 10% of Idea subscribers in these markets are said to be using 3G enabled handsets. It is expected that these users will be the early adopters of 3G services.