Idea Cellular, India’s 3rd largest mobile operator has launched ‘Idea Magic Voice’ application for its subscribers in Tamil Nadu & Chennai.

Launched for the first time in TN and Chennai, the new VAS service, ‘Idea Magic Voice’ powered by Techzone enables Idea subscribers to change their voice in 9 different ways and talk to their friends.

The application was launched by leading Tamil cine actor Namitha in an event at Chennai

Keeping in mind different Voice and Value Added Services requirements of its subscribers, Idea has introduced this innovative IVR based VAS service Idea “Magic Voice” allowing the users to change their voice in different ways and talk to their friends at a nominal charge of Rs 1/min. The application changes the original voice to the desired character’s voice during the course of connection with the receiver. 

Announcing the new service, M. Srinivas, Circle Head, Tamil Nadu & Chennai, IDEA Cellular said, “Very soon we will be expanding the portfolio of voices and other elements under this Idea Magic Voice application to provide variety and entertain and engage with our subscribers.”

This is a first of its kind VAS service which is a handset independent service and can be accessed from any handset.