Apple Inc Chief Executive Tim Cook on Friday apologized to customers for problems with iOS 6 Maps.

 “We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better”, said Tim Cook Apple’s CEO in a letter to customers.

He said that with the launch of its new Maps last week, the company fell short on this commitment.

Apple's launched its own mapping service earlier this month, when it began selling the iPhone 5 and rolled out iOS 6, the highly anticipated update to its mobile software platform.

“We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up”, he said.

He said there are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. “The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you”.

“While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app”.