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Apple wants to repeat China success story in India, to expand base by opening new stores
TT Correspondent |  |  28 Mar 2013

Neglected by Apple till recently, iPhone may finally make inroads into Indian market in a big way with the company planning to increase its exclusive stores to 200 in another two years, according an Economic Times report.

Some of the results that Apple made to expand its base in India have paid off increasing by as much as 400 percent, according to estimates from IDC. And there's much more room to grow in India, where smartphone penetration rates are less than 10 percent.

The report says that Apple which will take number of exclusive stores to 200 by 2015 is going aggressive as far as the Indian market is concerned. Along with the these stores called Apple Premium Resellers, that are owned and managed by 17 franchisees, the company also plans to expand its presence in multi-brand stores, three franchisees have told ET.

Experts feel that similar efforts that Apple made in China have paid rich dividends few years back.  Now, China has become a key component of the company's continued growth.

Last year's iPhone 5 launch represented the fastest ever global rollout for a new handset. The iPhone 5 launched in India on Nov. 2, and around the same time Apple started billing content through the iOS App Store in the Indian rupee currency, a switch from the previous billing done in U.S. dollars.

The iTunes Music Store also launched in India, along with 55 other countries, in early December, bringing Apple's total number of countries to 119. The iTunes Store also launched in India with local artists, such as AR Rahman, in addition to U.S. acts.

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28 Mar 2013(IST)  
Comment
Apple's big talk of starting more stores in India is for the consumption of the gadget daydreamers of this banana republic. What Apple should do is to shift a part of its manufacturing base from Taiwan and China to India.Indian gadget geeks are instant jaw-droppers when they behold Apple malls in India. Mr Apple, we don't want malls, but want factories and jobs. Is Mr Jobs listening from paradise?
Posted By :- M N Raveendranath
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