Blackberry has announced that its mobile social network BBM   will begin rolling out for Android and iPhone customers around the world from September 21.

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Previously exclusive to BlackBerry smartphones, BBM will be available as a free download in Google Play and the App StoreSM. Customers will be able to download BBM by visiting www.BBM.com from their smartphone browser.

“It’s immediate. BBM is always on so you are always connected. And because messages on BBM are typically delivered and read within seconds, it’s the closest thing to a live conversation” BlackBerry said.

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Andrew Bocking, Executive Vice President for BBM at BlackBerry said, “ “With more than a billion Android, iOS, and BlackBerry smartphones in the market, and no dominant mobile messaging platform, this is absolutely the right time to bring BBM to Android and iPhone customers.”

BBM will be available as a free download for Android smartphones running Ice Cream Sandwich and Jelly Bean (Android 4.x) beginning at 7AM EDT on September 21. BBM for iPhones running iOS 6 and iOS 7 will become available for each market on the App Store schedule of 12:01 AM local time on September 22.

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BBM has more than 60 million monthly active customers on BlackBerry alone, and the overwhelming majority use BBM an average of 90 minutes per day. BBM customers collectively send and receive more than 10 billion messages each day, nearly twice as many messages per user per day as compared to other mobile messaging apps. Messages on BBM are typically read within seconds, reflecting how truly engaged BBM customers are.

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