Etisalat's new Business Support Systems (BSS) environment now boasts advantages such as faster response to time-to-market pressures, increased customer-centricity and improved operational efficiency.

 

Etisalat has so far migrated its postpaid mobile consumer subscribers to the new BSCS iX convergent, end-to-end billing and customer care system and integrated other third-party software components. The next phases of the program will address Etisalat's enterprise customers, as well as fixed telephony, internet and television sections for both retail consumers and enterprises. In addition, Ericsson will streamline Etisalat's automated order management capability and deliver a new sales force automation capability and point-of-sale payment system.

 

Sabri Ali Yahya, Etisalat Chief Information Officer, says: " We have selected Ericsson for this strategic transformation program due to its combination of capabilities in consulting and systems integration, and software solutions, which are key success factors in such a complex transformation project."

 

The transformation involves process re-engineering and delivery of Ericsson BSCS iX convergent billing and customer care system and Ericsson order management as well as delivery and integration of third party products: point of sale, enterprise service bus, bill presentment and sales force automation.

 

Paolo Colella, Head of Consulting and Systems Integration at Ericsson, says: " We have worked with Etisalat for many years in other areas, but this is a real milestone because it is the biggest business transformation project that we have ever been involved in. The benefits will include increased agility on the part of Etisalat and increased service levels for consumers".