VAS provider One97 Communications Ltd today launched its new mobile commerce offering- PayTM in India.

The new product, targeting the vast potential of mobile commerce in the country, allows users to carry out commercial transactions via their mobile handsets.

With this service, consumers can make payments for mobile prepaid recharge, mobile postpaid bills, utilities, insurance premium, DTH and broadband bills.

Compliant with the highest security standards on hand, PayTM can be used for various other transactions like Movie Ticketing, Travel Booking, Flower Delivery, Movie Rental Tele-shopping, Toll Plaza Card, Recharge, Insurance Premiums, Movie/Music Purchase, said the company.

Commenting on the launch, Mr. Rajiv Madhok, Director, One97 Communications said, “We are very pleased to launch PayTM as a part of our other offerings. This capability will provide immense opportunity for the mobile operators and enterprise businesses to extend a variety of services to their users... With this service we are one step closer in making mobile phone “the device” for all transactions.”