Idea Cellular announced a new tie-up with Babajob.com to offer recruitment information over the mobile medium to the informal and household segment as well as to prospective employers.

The tie-up reasons that over 140 million Indians change jobs every year and currently with the vast majority of these job changes do not happen online i.e. on internet/mobile, especially if they are semi-skilled, unskilled workers, such as home cleaners, drivers and those who work in domestic household segments.

The alliance has developed a solution to enable job-search, job-postings, and talent search, more convenient and organized, for this segment of audience.

While currently the service is available in English and Hindi language, the tie-up plans to include more Indic languages. Access to the first 3 phone numbers is free, every subsequent phone number access will be charged at Re 1 per number. Subscribers can also buy unlimited phone number access for just Rs. 5 (daily), Rs. 15 (weekly), and Rs. 50 (monthly).

Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular said, "Unlocking the potential of telecom services through innovation and champion VAS ideas has always been a focus for us. We are delighted that over 47 Million IDEA subscribers now have the opportunity to access information with regards to better jobs in the informal sector, and in the process get a breakthrough career option which can change their life".

Sean Blagsvedt, CEO Babajob.com said, "We are tremendously excited to partner with IDEA as one of India's most innovative and forward thinking mobile companies and bring our job information to their customers. It represents an important step towards our vision of enabling all Indians - especially those without computer access - to connect with the better jobs and help employers find great informal-sector candidates."