Tata DoCoMo is planning to leverage from the expertise of DoCoMo in designing and developing new innovative VAS and aims to set up a R&D centre in India to develop such services for the Indian market.

“We are jointly conducting a study to set up the R&D centre, preferably in the southern region of the country. A certain amount of work has already been completed in this direction and the size and shape of the project is currently being worked upon,” said Anil Sardana, MD TTSL.

If the plan materializes, it will be DoCoMo’s sixth R&D centre in the world with similar centres already set up in Yokosuka City (Japan), Beijing, California (two) and Munich.

“We plan to introduce in India a host of new VAS introduced by DoCoMo in Japan.” In Japan, DoCoMo’s value-added services cater to the customers’ daily requirements such as in purchasing railway tickets and buying merchandise. “A lot of this would be launched in India gradually,” added Sardana.

Tata DoCoMo is aiming to increase VAS contribution to its total revenues from the current figure of 14 % to 25 % within 2 to 3 years time.