Sony Ericsson as part of its Communication Entertainment consumer pitch, launched three new models for the Indian market namely the Satio, Aino and Yari. The phones are positioned around the imaging, gaming, applications and content services quotient.

 “Bringing together rich content, unique applications and best in class entertainment experiences, our Communication Entertainment proposition is the next step in our evolution”, said Anil Sethi, President, Sony Ericsson Mobile Communications India at the launch. “Everything that we have done to date has brought us to this point – we created the music phone category in 2005 selling over 100 million Walkman™ phones and we are now ready to unveil the next chapter in the evolution of the company – Communication Entertainment – providing consumers unlimited opportunities to share their entertainment experiences.”

“The introduction of the Satio, Aino and Yari phones in India will redefine the communication and entertainment experience for mobile users. With these innovative and feature rich phones, Sony Ericsson will leap frog the competition and set new standards for others to follow - just like we did with the introduction of the Walkman™ and Cyber-shot™ phones,” said Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications India. “The range packs in the best technology and applications, to deliver the ultimate entertainment experience on the go. In the days to follow, we will be rolling out an aggressive marketing campaign to support the launch of these products and to allow consumers to experience these products.”

The new proposition is based around three key areas of best in class entertainment experience, integrating mobile phone into other devices and fusing communication with entertainment.

The Satio is positioned around its Visual Communication features and is priced at Rs 35,950. It has a 3.5 inch screen with a 16:9 widescreen format, 12.1 mega pixel camera.

The Aino is set around the Sound and Vision capability with feature such as Media Go which allows users to transfer, play and organize music, photos,videos and podcasts from PC. It is Wi-Fi enabled with a 8 mega pixel camera and price of Rs 28,950.

The Yari is for the gaming enthusiasts priced at Rs 16,950 with a 5 mega pixel camera and Gesture gaming feature.