Tata DoCoMo today launched ‘CoMix on-the-go’ VAS in alliance with Zero Sum Wirless Solutions Pvt.Ltd. offering 2000 comic titles to its mobile subscribers.

Tata DoCoMo’s subscribers will be able to view the books on mobile supported by special effects like character vibration, sounds, zooming text bubbles which magnify the blurbs for better reading.

The rentals for the service are Rs 20 per full comic book for one year.

Zubin Jimmy Dubash, Assistant Vice President, VAS – New Products, Tata Teleservices Limited said, “We are delighted to be the first operator in India to offer full comic books to all our customers. At, Tata DOCOMO, we are committed to use state-of-the-art technology in providing Value Added Services that are relevant to our customers. Comix-on-the-go is just one of the many more such services we will be rolling out in the days to come.”

Depinder Singh, COO and Vice President, Sales, Zero-Sum said, “Zero-sum, with its commitment to modern and relevant technologies for International markets is striving at putting together a mixture of "Progressive Technologies" with a "Local Flavor". By bringing the "Best of Japan" (in terms of mobile technology) to India and marrying it with the "Local Content", Zero-Sum aims at building a bouquet of products and services relevant to the current Indian mobile scenario.”

Airtel had recently launched similar services under its comic portal offering.