Sybase VAS solution subsidiary, Sybase 365 continued its slew of new initiatives forged in the last couple of days with the company today claiming that leading International remittance firm, Western Union has elected its solution for SMA notifications and mobile marketing.

Western Union will engage its loyalty card members who send money transfers from nine countries namely Belgium, Denmark, France, Gabon, the Netherlands, Poland, Russia, Sweden and the U.K. with the notifications sent over user’s preferred language including Swedish, Dutch, Danish and French. Western Union plans to extend the services to Gold Card members in six additional countries by year-end.

Customers who have opted-in to receive offers such as coupons, promotional codes and additional information on products and services will also be covered under the SMS notification services.

“There are now more than 4 billion mobile phones in use worldwide," says Gail Galuppo, Executive Vice President and Chief Marketing Officer for Western Union.  "In select markets, we are already putting the power of Western Union in our consumers' hands by offering transactions via mobile phone. By furthering our agreement with Sybase 365,we are able to bring even more value to our consumers by notifying them that their funds have been received and by offering discounts and special offers directly on their mobile phones."   

"Sybase 365 global mobile messaging reach and mobile commerce services allow enterprises to maximize the potential of the mobile economy," says Marty Beard, President, Sybase 365. "This service is a perfect example of how companies can leverage our multi-faceted offering to reach and engage customers effectively through the mobile device."