Welcome Guest Login | Register | Site Map | | Make TelecomTiger my homepage     
Telecom News
Enterprise |  Policy & Regulation |  Mobiles & Tabs |  Corporate |  VAS |  People Movement  |  Technology  |  LTE
Oracle’s new MMA solution promises operators enhanced targeted campaigns
TT Correspondent |  New Delhi |  08 Dec 2009

Oracle with an aim to capture a pie of the global mobile marketing and advertising (MMA) market, has developed Oracle Communications Marketing and Advertising application to enable mobile operators execute enhanced targeted campaigns as per objectives.


Oracle says using its solution, service providers can filter out subscribers based on demographics, usage and location.


There are certain built-in interfaces and templates provided for advertisers, ad agencies and publishers. Features based on push strategy for bulk messages and pull strategy to encourage subscriber participation for situations such as reality TV show are also incorporated into the solution.


The solution supports all popular modes of mobile advertising such as SMS, MMS and Over WAP.


“Oracle is dedicated to driving customer success through innovation. Oracle Communications Marketing and Advertising exemplifies this commitment by addressing the hurdles that have previously prevented widespread adoption of mobile marketing and advertising.  With this new application, Oracle helps network operators capitalize on new revenue streams that leverage subscriber data and network resources to provide

advertisers with new opportunities for targeted marketing,” says Dan Ford, vice president of product marketing, Oracle Communications.


 mail this article    print this article    Show and Post comment
08 Dec 2009(IST)  
Maintain Business Continuity with Cisco ASR 9000 nV Technology
It is a virtual chassis solution where a pair of ASR 9000 routers acts as a single device by maintaining a single contr...read more
Simplify Your Network with Cisco ASR 9000 nV Technology
With the new Cisco Network Virtualization (nV) technology in the Cisco ASR 9000 Series Aggregation Services Routers, se...read more
Cisco Small Cell Solution: Reduce Costs, Improve Coverage
It is designed to address the challenge of mobile service coverage and to expand network capacity...read more